When he arrived in his new parish, he was shocked by the dire living conditions the residents had to endure. Determined to create change, he launched a campaign to replace the slums with quality homes that offered a better standard of living and nurtured a strong sense of community. Father Jellicoe’s mission quickly gained Nationwide support as he travelled the country raising funds and securing sponsorships. His powerful slogan, “HOUSING IS NOT ENOUGH”, perfectly embodied the spirit of his vision.