When he arrived at his new parish, he was deeply shocked by the harsh living conditions residents endured. Determined to make a difference, he launched a campaign to replace the slums with quality homes that provided a better standard of living and a strong sense of community. Father Jellicoe’s mission quickly gained nationwide support as he travelled across the country raising funds and securing sponsorships. His powerful slogan, “HOUSING IS NOT ENOUGH,” perfectly captured the spirit of his vision.